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Publishers Clearing House / Arb Interactive

Legacy Brand Modernization with Sub-1-Second Loads

ShopifyLiquidJavaScriptCustom APIs

Role

Front-end UX improvements, navigation and funnel clarity, layout and performance.

Publishers Clearing House / Arb Interactive — Legacy Brand Modernization with Sub-1-Second Loads

The challenge

Publishers Clearing House's legacy platform was slow and conversion rates were suffering. The catalog architecture needed a complete overhaul while maintaining brand recognition and integrating their sweepstakes system.

The approach

Rebuilt the full catalog architecture, optimized performance across cart, checkout, and mobile flows. Built a custom bonus threshold bar and integrated with the CleanSweeps API for sweepstakes functionality.

Publishers Clearing House / Arb Interactive — additional project view

Key outcomes

  • Sub-1-second page load times achieved (down from 3+ seconds)
  • Measurable conversion rate improvements across cart and checkout
  • Custom sweepstakes integration with CleanSweeps API
  • Ongoing retainer relationship established

More work

Cayman Islands Government — EU-funded National Resilience Scorecard — used across 6 sectors of critical infrastructure
Government

Cayman Islands Government

Smith College — Gamified Financial Literacy Platform — 2,500+ students across 48 states and 67 countries
Education

Smith College

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