E-Commerce
Publishers Clearing House / Arb Interactive
Shopify Plus catalogue rebuild for Publishers Clearing House: 1.9M monthly visits, 3s to sub-1-second loads, zero downtime
Role
Platform migration to Shopify, front-end UX, ecommerce conversion optimization, navigation and funnel clarity, on-page performance.
The challenge
Publishers Clearing House needed to migrate off their legacy ecommerce platform and rebuild on Shopify Plus. Page load times exceeded 3 seconds, the catalog architecture was creaking, and conversion rates were suffering. The migration had to maintain brand recognition, preserve SEO equity, and integrate their sweepstakes system on day one — with no downtime for a household-name brand.
The approach
Migrated PCH onto Shopify Plus and rebuilt the full catalog architecture from the ground up. Mapped URL redirects to preserve SEO equity, optimized performance across cart, checkout, and mobile flows to achieve sub-1-second loads. Implemented on-page SEO improvements for ecommerce product pages, built a custom bonus threshold bar, and integrated with the CleanSweeps API for sweepstakes functionality.
Key outcomes
- Successful platform migration to Shopify Plus with brand recognition and customer flows preserved
- Store operates at roughly 1.9M visits and $9.1M in estimated sales per month (third-party estimates)
- Sub-1-second page load times achieved (down from 3+ seconds)
- Measurable conversion rate improvements across cart and checkout
- Custom sweepstakes integration with CleanSweeps API
- Ongoing retainer relationship established
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