FAQ
Questions we get asked.
Plain answers on platforms, migrations, dashboards, portals, pricing, SEO, and how to get your site recommended by ChatGPT, Claude and Gemini. No agency-speak.
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Platforms & Migrations
Squarespace, Webflow, WordPress, and moving between them
The platform is chosen for who has to update the site after launch, not for what we prefer to build in.
Do you build on Squarespace?
Yes. Squarespace design and development, custom sections and integrations, built so your team edits it without a developer. It is the platform to pick when the person updating the site is not technical and the site is mostly pages and a blog. Builds start from $2,500.
Should I use Squarespace, Webflow or WordPress?
Squarespace when the person updating the site is not technical. Webflow when design matters and the marketing team wants control of the CMS. WordPress when you have a content team that already lives in it, or a plugin you cannot replace. We build on all three and tell you which on the free call.
Can you move my site off Wix, Squarespace or Duda without losing rankings?
Yes. Every URL is mapped and redirected, content and metadata are carried over, and rankings are checked before and after the move. The launch is staged so the old site stays up until the new one is checked. Migrations start from $2,500. StrataFusion moved from Duda to Webflow this way, and Silicon Century Capital from WordPress to Webflow.
Can you fix my WordPress site or does it need rebuilding?
We look first. Slow, hacked, plugin broken or just old, most WordPress sites are worth saving and a fix is quoted the same day. If it is not, we say so and quote the rebuild. An audit is $750 to $1,000 if you want the answer in writing before deciding.
Can you turn my Figma, XD or Sketch design into a website?
Yes. Matched pixel for pixel, with real breakpoints and Core Web Vitals in the green, handed over on Webflow, WordPress or as clean code, whichever your team can run.
Dashboards, Portals & Web Apps
The tool your business outgrew spreadsheets for
Can you build a client portal or dashboard for my business?
Yes. User accounts, login, member areas and role based access. Dashboards, admin tools and reporting. Client portals with search, filtering and file delivery. Built in React, Next.js and TypeScript, and quoted against a written scope because the second version is always different from the first. A first version usually takes four to twelve weeks.
Can you build an intake form with an approval workflow?
Yes. A form that asks the right questions in the right order, routes the answer to the right person, and shows the applicant where things stand. Custom, or on Jotform when that is enough.
Do you set up Stripe payments and subscriptions?
Yes. Checkout, subscriptions, invoices and the Stripe customer portal, wired into your site or app so the record of who paid for what lives in one place. We have also built booking and inventory systems, one of which cut errors by 40 percent.
Do you integrate with Zapier, Make or my CRM?
Yes. Zapier and Make where they fit, custom API work where they do not. The point is to take out the repeat manual step, not to add a tool.
Can you add an AI assistant that answers from our own documents?
Yes. An assistant or search grounded in your documents, catalogue or records, on a predictable backend first, so it is right before it is clever.
AI Visibility & AEO
AI visibility, ChatGPT, and answer engine optimization
Your customers are asking ChatGPT, Claude, Gemini, etc. for recommendations. Here's what that means for your website.
Why is my website not showing up in ChatGPT?
A handful of common reasons: your content is buried in JavaScript (AI crawlers read server-rendered HTML, not JS-hydrated pages); your schema markup is missing or broken; you don't have an llms.txt file; your content is keyword-stuffed rather than entity-clear; or your site has thin E-E-A-T signals (authorship, about page, original data). We wrote a full breakdown here: Why Your Website Isn't Showing Up in ChatGPT, Claude, or Perplexity.
Why is my website not ranking on Google anymore?
Google's algorithm has been ruthlessly pruning thin content, AI-generated fluff, and sites with poor Core Web Vitals since 2024. Common causes: technical regressions (slow pages, broken schema), content that doesn't demonstrate expertise, thin backlink profile, or a past redesign that lost URL equity. A proper audit tells you which one.
Why isn't my website getting traffic?
Traffic comes from four sources: organic search, direct, referral, and paid. If all four are flat, the cause is usually architectural — slow site, weak SEO foundations, no content strategy, no AI visibility, or all of the above. If one specific channel dropped, that's a diagnostic signal worth tracing.
How do I get my business recommended by ChatGPT?
You need four things: (1) server-rendered content that AI crawlers can actually read, (2) comprehensive JSON-LD schema (Organization, Service, FAQ, Article, Person), (3) strong entity signals across Wikipedia, LinkedIn, Crunchbase, and industry directories, (4) citation-worthy original content — original data, opinions, or frameworks, not regurgitated listicles. Then add an llms.txt file to tell AI crawlers what you're about.
How do I show up in AI search results?
AI search (Google AI Overviews, Perplexity, ChatGPT, Claude, etc.) surfaces content from sites with strong entity signals, clear schema, original insight, and technical crawlability. Traditional SEO is a prerequisite but not sufficient — you also need AEO-specific improvements: llms.txt, entity-structured content, and citation-worthy original material.
How do I get cited by Perplexity?
Perplexity in particular rewards: fresh content, clear citations to sources, structured data, and topical authority. It heavily weighs existing search rankings, so SEO is upstream of Perplexity visibility. If you're invisible to Google, you're invisible to Perplexity.
Is SEO dead? Should I focus on AEO instead?
No. SEO still drives the majority of web traffic for most businesses — Google handles roughly 5 billion searches a day. But AI search is growing fast, and the underlying architecture for AEO is largely the same foundation SEO has always required. Do both. Ignoring either is leaving buyers on the table.
What's the difference between SEO, AEO, and GEO?
SEO (search engine optimization) gets you found on Google search results pages. AEO (answer engine optimization) gets your content cited by AI answer engines — ChatGPT, Claude, Perplexity. GEO (generative engine optimization) is a synonym for AEO, sometimes used to mean optimization specifically for generative AI overviews. In practice, they overlap heavily — the technical foundation is shared.
How do you optimize for ChatGPT, Claude, Gemini, etc.?
Each crawler is slightly different, but the foundations are shared: server-rendered HTML, comprehensive JSON-LD schema, clean site architecture, strong entity signals, original content, an llms.txt file, and fast Core Web Vitals. Then we monitor citation frequency across each platform to tune what's working.
How long until I show up in ChatGPT and Perplexity after launching a redesign?
First citations typically appear within 30-90 days post-launch, assuming content and entity signals are strong. Some queries (less competitive, entity-specific) start citing within 2-3 weeks. The post-launch monitoring phase tells us which queries are working and where to push harder.
How do you measure AI citation success?
Monthly query sets across ChatGPT, Claude, Perplexity, Gemini, and Deepseek — both brand-specific queries ("best X agency for Y") and category queries where we'd expect you to be cited. We track citation frequency, position, and quote accuracy. Combined with Google Search Console for traditional SEO, you get a complete visibility picture.
Can I add AI visibility to my existing site without a full redesign?
Usually. If the site has clean server-rendered content, good information architecture, and functional schema, we can layer in AEO improvements (expanded schema, llms.txt, content restructuring, citation monitoring) as hourly work, or inside a care plan. If the site is on a platform that can't serve clean HTML to AI crawlers, or the content is buried in JavaScript, a redesign is the realistic path.
SEO & Redesign
SEO, rankings, and surviving a redesign
Will my Google rankings survive the redesign?
Yes — if migration is done properly. We map every existing URL, build a redirect plan before launch, preserve meta structure and schema, maintain internal linking, and monitor rankings daily for 30 days post-launch. Typical ranking retention on priority terms is 95-100%. Most redesigns lose 20-40% of traffic because nobody does this work. We do.
How do I redesign my website without losing SEO?
Step 1: audit existing rankings and URL structure. Step 2: build a 1:1 URL redirect map from old to new. Step 3: preserve meta titles, descriptions, and schema through the migration. Step 4: keep internal linking density roughly equivalent. Step 5: launch with redirect rules live, submit new sitemap, monitor rankings daily for 30 days. Step 6: fix any regressions immediately.
What is a website SEO migration?
The process of moving a site (new platform, new URL structure, new design, or all three) while preserving existing search rankings. It includes URL redirect mapping, schema continuity, meta preservation, internal link pattern preservation, and post-launch monitoring. Done right, rankings hold. Done wrong, they collapse and take 6-12 months to recover.
How long does it take to recover rankings after a botched redesign?
Depends on severity. Minor regressions (a handful of lost URLs, small schema breakage) can be fixed in 2-4 weeks. Major regressions (wrong URL structure, missing redirects, lost schema across the site) take 3-6 months of active remediation — sometimes longer. Prevention is dramatically cheaper than recovery.
When should I redesign my website?
When the site is actively costing you revenue or credibility: slow load times, poor mobile experience, outdated brand, broken user flows, or flat organic traffic despite content effort. If none of those are true, a redesign is probably not the right spend. Start with an audit.
What's the difference between a website refresh, redesign, and rebuild?
A refresh is a new look on the existing platform with the same structure, often a small fix or a block of hourly work. A redesign is new design and new structure on the platform your team can run, from $2,500. A rebuild adds a move to a new platform with the migration done properly, from $2,500 plus the build. Pick based on what's broken, and the free call is where we tell you which.
What's included in a website redesign + AEO engagement?
Strategy + SEO audit (keyword research, schema coverage review, AI crawlability check); modern design and build on the stack that fits — Next.js, Webflow, or Shopify; SEO migration with URL redirect mapping, meta and schema continuity (95-100% ranking retention on priority terms); AEO implementation including comprehensive JSON-LD schema, llms.txt, entity-clear content restructuring, and server-rendered content AI crawlers can read; AI citation monitoring across ChatGPT, Claude, Perplexity, Gemini, and Deepseek; and 30 days of daily post-launch ranking monitoring with regression fixes.
Do you work with existing WordPress, Shopify, or Squarespace sites?
Yes. We build on all three, and we move between them: WordPress to Webflow, Squarespace to Webflow, Wix or Duda to Webflow, WooCommerce to Shopify, and legacy Shopify to Shopify Plus. The platform is chosen for what your team needs to maintain after launch, not by what we prefer to build on.
Working with Seed App
How we work, what to expect
Who will I actually work with?
Chris Igbojekwe (founder, 10+ years, Techstars alumni) leads every engagement directly. Kenny Yu (design partner, ex-Meta, UC Berkeley, founding designer at Parallel Finance) handles design for product-heavy engagements. No account managers, no junior handoffs. You're working with senior people who ship the code themselves.
How is Seed App different from a traditional agency?
We don't have layers. No account executives, no project managers relaying messages, no junior delivery team you never meet. The founder leads the engagement end to end — strategy, design, engineering, SEO, AEO — with a small team of senior specialists. Fewer people, higher seniority, faster decisions.
What technologies do you use?
Squarespace, Webflow, WordPress, Shopify, HTML, CSS, JavaScript, TypeScript, React, Next.js, Node.js, PostgreSQL, Supabase, Firebase, Stripe, REST APIs, Figma, Klaviyo, Memberstack, Jotform, Mailchimp, Zapier, Make, Google Analytics, React Native. We pick the stack based on what fits your team and project, not what we prefer to build on.
Do you work with clients outside the US?
Yes. Based in San Diego, California — remote-first, clients worldwide. Past work includes the Cayman Islands Government (on-site collaboration across international partners) and other international engagements.
Do you do content writing?
Not primary copywriting, but we restructure and rewrite content for SEO/AEO clarity, write schema-friendly meta descriptions, and can bring in specialist writers for content-heavy engagements. If you have a content team, we collaborate with them. If you don't, we recommend one.
Engagement & Pricing
Pricing, timelines, and engagement details
Is the first call free?
Yes. A free 30-minute call. You describe what is broken or what it has to do, and we tell you what we would build first and what it would take. No pitch, and you leave with a recommendation whether or not you hire us. We reply the same business day.
What do you charge per hour?
$75 an hour, the same rate for design and development, websites, stores and web apps. Hourly work comes with a weekly summary of hours and what shipped, and there is no minimum block.
How much does a website cost?
Builds on Squarespace, Webflow or WordPress start from $2,500 for up to ten pages with a blog and CMS. Migrations from $2,500. Site audits $750 to $1,000. Care plans from $750 a month. Shopify stores, portals and dashboards are quoted per project after a free call. Every published price is on the pricing page, with what each package includes. Full breakdown of what drives redesign cost on our blog: How Much Does a Website Redesign Cost in 2026.
What's the minimum engagement?
There is no minimum block and no gate. A fix is quoted the same day, and hourly work starts at a single hour. If you already know what you need, go straight to the work. If you do not, the audit is $750 to $1,000, and if it does not tell you something useful you do not pay for it.
How long does a typical project take?
A fix in two to five days. An audit in a week. A website build in three to six weeks. A migration in two to six. A Shopify store in three to eight. A first version of a dashboard or portal in four to twelve weeks. AI citation results typically show up 30-90 days after launch.
Do you offer fixed-price engagements or retainers?
Both. Website builds, migrations and fixes are fixed price against a written scope. Dashboards, portals and open ended work are quoted per project and usually run hourly. Ongoing work after launch is a care plan from $750 a month, with unused hours rolling over one month and no long term contract.
What does the engagement process look like?
Step 1: a free 30-minute call. Step 2: a one or two page scope with the price, the timeline and what we would build first. Step 3: the build, with weekly updates and a staging link you can click. Step 4: launch and two weeks of fixes. Step 5, optional: a care plan for the changes that come after.
Didn't find your answer?
Book the free 30-minute call. No pitch, just an honest conversation about your site, what it has to do, and what it would take.
Send us what you are trying to fix.
Tell us what it has to do. We will tell you what we would build first and what it would take. A free 30-minute call, no pitch.
We reply the same business day. Or email contact@seedapp.io.