Financial Services
Mimo Funding
Conversion-Focused Brand Site for a Business Funding Platform
Role
Website redesign — UX strategy, design execution, and front-end build for a financial services brand.
The challenge
Mimo Funding needed a brand site that conveyed trust and approachability in a category dominated by transactional, sterile websites. The site had to convert small-business owners from awareness to pre-qualified application without feeling like a lender pitch — and had to make a complex multi-product offering feel like a single, simple entry point.
The approach
Designed and built a modern brand site grounded in a warm, editorial visual language — natural imagery of real business owners, generous typography, and a clear pre-qualification path. Multiple funding products are positioned as one entry point to reduce decision friction. Speed of decisioning (24-hour funding) and zero-friction qualification (no hard credit pull) are surfaced as primary trust signals above the fold.
Key outcomes
- Modern brand site that positions Mimo as a trustworthy capital partner in a category dominated by sterile lender sites
- Clear pre-qualification path with no-hard-credit-pull and 24-hour funding as primary trust signals
- Mobile-first responsive design optimized for funnel conversion
- Editorial visual language built around real small-business owners
Ready to start a project?
Book a call to discuss how we can apply this experience to your specific challenge.